Adherence to moral and ethical principles
Displaying kindness and concern for others
Willingness to do what is right in spite of fear
American Hero Companies are those companies that best embody Timeless American values, especially integrity, caring and courage.
American Hero Companies are intentional about diligently, truthfully and generously serving their employees, customers and communities with continuously improving, quality products and services. They, also, show the courage to stand for what is good and right in spite of cultural and other pressures.
American Hero Companies are not merely avoiding objectionable products or services. We consider them the best examples of American values in the public company arena. Together with their shareholders, we believe they are building a brighter America and strengthening freedom for the next generation. It is our pleasure to support them by directing investment capital to them.
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Finding American Hero Companies
We use a unique research process, developed and refined over the last 15 years, to find and score potential American Hero Companies. Although we consider numerous principles and values, our research standards are based primarily on three fundamental American values; integrity, caring and courage. Sugcategories include nine areas including servant leadership, fiscal responsibility, customer service and ministry. Companies must achieve a score of 400 out of a possible 500 to become designated as an American Hero Company. Currently, less than 5% of companies meet this stringent criteria.
Though outwardly positive, our extensive research process allows us to become aware of the negative aspects of companies. Even though we do not automatically eliminate companies from consideration, there are certain objectionable policies, practices and products that would make it highly unlikely for some companies to qualify.
We conduct an extensive analysis that includes 300 questions
grouped around 3 critical values and 9 categories.
Mission / Vision / Values
Awards and Recognition
Employees and Families
Customers and Partners
Commitment to Values