Little progress can be made by merely attempting to repress what is evil; our great hope lies in developing what is good.
American Hero Companies Best Embody Timeless American Values
American Hero Companies are intentional about diligently, truthfully and generously serving their employees, customers and communities with continuously improving, quality products and services. They, also, show the courage to stand for what is good and right in spite of cultural and other pressures.
American Hero Companies are not merely avoiding objectionable products or services. We consider them the best examples of American values in the public company arena. Together with their shareholders, we believe they are building a brighter America and strengthening freedom for the next generation. It is our pleasure to support them by directing investment capital to them.
Finding American Hero Companies
We use a unique research process, developed and refined over the last 15 years, to find and score potential American Hero Companies. Although we consider numerous principles and values, our research standards are based primarily on three fundamental American values; integrity, caring and courage. Subcategories include nine areas including servant leadership, fiscal responsibility, customer service and ministry. Companies must achieve a score of 400 out of a possible 500 to become designated as an American Hero Company. Currently, less than 5% of companies meet this stringent criteria.
Though outwardly positive, our extensive research process allows us to become aware of the negative aspects of companies. Even though we do not automatically eliminate companies from consideration, there are certain objectionable policies, practices and products that would make it highly unlikely for some companies to qualify.
Get Your Free Company Report
We conduct an extensive analysis that includes 300 questions
grouped around 3 critical values and 9 categories.
Adhering to Moral and Ethical Principles
Values are integral to the mission and integrated throughout the organization and operations
| Fiscal and Governance
The affairs of the company are governed ethically and responsibly
| Awards and Recognition
Confirms commitment to core values and quality of business services & practices
Displaying Kindness and Concern for Others
| Employees and Families
Respected and provided work environment that fosters development of the whole person
| Customers and Partners
Highly regarded and enthusiastically served with high-quality, life-enhancing products
Cares for the environment and makes meaningful contributions to community
Stand for Right in the
Face of Adversity
| Commitment to Values
Courage to do what is right even if it might adversely affect profits
| Servant Leadership
Corporate leaders embrace servant leadership and recognize the value of each employee
| Charitable Service
Creative ways are used to offer charitable services to employees, customers, and communities